Creating videos for businesses is a significant trend nowadays. Online videos help companies talk to customers in fun and interesting ways. An increasing number of businesses seek outstanding videos to showcase on their websites and social media platforms. As a result, the video production industry is experiencing significant growth.
Video production companies help create videos that sell products, teach workers, or share stories. Making these videos takes lots of work and skill. This article looks at different kinds of business videos, how they get made, new technology, challenges, and tips for success.
Why Do Companies Need Videos?
Videos help businesses:
- Advertise and sell products in exciting ways
- Show employees how to do tasks and use tools
- Explain what the company does and how it started
- Connect with customers through stories
Videos come to life by combining visuals and audio. Viewers pay more attention to videos than plain text. According to research, 88% of people watch marketing videos online. No wonder more companies are working with video pros!
The Four Primary Types of Business Videos
- Promotional Videos – These short, snappy videos make products look fun and cool. Humor and creativity grab people’s attention fast.
- Corporate Videos – These show employees working, company values, achievements, and leaders. This helps customers connect with the brand.
- Training Videos – How-to videos teach workers step-by-step. Seeing and hearing is easier than reading guides.
- Storytelling Videos – These creative videos share the company’s story in an entertaining way. Good stories build emotional connections.
Understanding the various types of videos and choosing the one that best suits your purpose is crucial. You can even reach out to experts in this case for a perfect outcome. Video production services Chicago are experts who match the video style to its goal – whether to teach, sell, or inspire.
6 Steps to Make a Professional Video
Creating outstanding videos requires meticulous planning and dedicated effort. It’s not as easy as just filming something on your phone and putting it online. To make a really top-notch, professional video, there are 6 major steps that video production pros follow:
1. Planning
First is the planning stage. This is where the client explains exactly what they want the video to show and achieve. The production team asks lots of questions to fully understand the goal. Then they write a script that outlines everything that will happen in the video scene-by-scene. A storyboard is also made, which shows the different shots and graphics planned for the video. The team and client agree on the style, like if it will be serious or funny. They also decide how long the final video should be. Thorough planning is essential to ensure a smooth filming process.
2. Filming
The second step is filming all the footage. The camera person uses special cameras, lenses, microphones, and lighting set-ups to capture high-quality video and audio. They set up different angles and shots based on the storyboard. It’s key to get lots of extra footage with people doing multiple takes of their lines. More footage gives the editor options later. The videographer uses their skills to get neat, steady shots that look fantastic.
3. Editing
Now comes editing, where all the magic happens! The editor goes through all the raw footage and selects only the very best clips and takes to include. They trim away any unwanted parts. Then they carefully arrange the clips in the right order based on the script to tell the story. Cool graphics, text effects, and transitions are added to spice things up. Through editing tools, the color and brightness can be adjusted to create just the right mood and look.
4. Sound Effects
Sound is also a huge part of the video. Narration or voice overs may be recorded to explain things. The audio levels get optimized so the sound is crystal clear. Nice background music sets the tone and draws viewers in. Sound effects might also go in, like clapping after a motivational speech. Fixing any audio issues makes the video polished.
5. Animation and other Visual Effects
Certain videos also incorporate animated segments for an additional wow factor. Illustrators and animators bring logos or characters to life with motion and make neat text effects. These animated sequences can mix right in with the live footage for added visual interest and storytelling power.
6. Testing and Delivery
Finally comes testing and delivery. The team reviews the video closely to catch any tiny mistakes. They get feedback from the client and make changes until it’s just right. Once approved, the video gets exported in the optimal format and size for where it will be viewed, like in ultra HD for a big website hero banner.
With all these steps – planning, filming, editing, sound, animation, and testing – you can see why professional videos take time, effort, and expertise. But going through the full production process results in amazing videos that impress audiences and achieve business goals!
New Video Technology Changing the Game
There are so many cool new technologies for making videos these days. Here are some examples that are really changing things:
- Virtual reality and 360 cameras let viewers feel like they are really inside the video. As they move their device, it’s like looking around within the virtual world. Brands can create amazing immersive experiences.
- Artificial intelligence and automated editing tools speed up the editing process. Computers can analyze footage and automatically make edits based on programmed templates. This saves video creators tons of time.
- Advanced stabilization tools provide super smooth shots even if the camera is shaking. Advanced software can steady shaky video after filming. No more seasick viewers!
- Drones allow incredible aerial cinematography, even for amateur filmmakers. Getting overhead and sweeping outdoor shots used to require helicopters and huge budgets. Drones make it easy.
- Smartphone apps allow almost anyone to shoot and edit great-looking video right from their phone. High-end mobile production is now in anyone’s hands.
The future promises even more groundbreaking innovations in the world of video production. Companies that embrace new tech first will have a big advantage in making next-level videos that engage viewers.
Getting Video Results and ROI
Videos can clearly help business success – but only if you can measure the results. Here are some tips:
| Metric | What to Measure | How it Shows Video Success |
| Views | Track views, especially on key marketing videos | More views signal higher engagement |
| Online Buzz | Monitor mentions and shares after the launch | Indicates if audiences are engaging with the video |
| Website Traffic | Analyze traffic spikes after promoting a video | Increased visits show the video is working |
| Conversions | Review sales or lead rates following a product video | Higher conversions mean the video is effective |
| Goals | Set specific goals for metrics like leads from a gated video | Meeting predetermined goals validate the video approach |
| ROI | Calculate the return on investment of video versus revenue | Positive ROI means the video has generated profits |
| Feedback | Gather viewer feedback through surveys and comments | Direct input helps to improve future videos |
Utilizing metrics ensures that videos yield tangible business results, rather than just generating vague awareness. Measure what matters most to your goals.
Distribution Strategies for Business Videos
Creating amazing video content is only the first step. You also need to get that video in front of the right audience. Some key distribution tips:
- Promote videos on social channels like YouTube, Instagram, and LinkedIn using ads.
- Embed videos on your website and blog to engage visitors.
- Include videos in email campaigns and newsletters sent to subscribers.
- Sponsor relevant influencers or creators to showcase videos to their followers.
- Run video ads on platforms like Facebook and TikTok, targeting ideal viewers.
- Pitch exclusive video content to industry media outlets for additional exposure.
- Repurpose snippets as shorts, ads, gifs, and more for wider sharing.
By employing effective distribution strategies, companies can significantly expand the reach of their videos. A wider audience leads to a more significant impact.
Key Takeaways – The Future of Business Videos
Even with challenges, the video keeps getting more popular. Research shows that by 2027 over 80% of online activity may be video! New techs like virtual reality are coming too. Companies that embrace the latest video trends will maintain a competitive edge.
The key is working with pros who know all the newest tools. Together you can make videos that wow audiences and meet business goals!
Frequently Asked Questions
- What types of videos do most businesses need?
Most businesses need promotional videos to sell products, training videos to teach workers, and storytelling videos to connect with customers. The right video depends on the goal.
- What makes professional videos look so good?
Pro videos use high-end cameras, lighting, microphones, and editing software. Talented crews know how to film neatly, pick the best clips, and add effects and music.
- How can companies get the most views and shares for their videos?
Smart distribution using social media ads, website embeds, email blasts, influencers, and media pitching. Repurposing video content into different formats also expands reach.