Six Careers You Can Consider in Sports

Careers You Can Consider in Sports
Careers You Can Cons in Sports

The sports industry is one of the most popular industries in the world, offering diverse career options. According to the U.S. Bureau of Labor Statistics, sports careers, and the entertainment industry are expected to grow 13 percent from 2021 to 2031, which could eventually result in about 95,500 new jobs over the decade. These stats indicate the growing prospects of careers in sports.

Becoming a professional athlete is a well-known career path within the sports industry, but it is not the only option. So, even if you do not aspire to be an athlete, you can opt for various other fulfilling and rewarding careers in sports. This article aims to highlight such jobs that you can consider.

So, without further ado, let’s take a look at some of the careers you can consider in sports:

1: General Manager

A general manager in sports is like a captain of the ship, steering the team through its day-to-day operations. They wear many hats, from being the face of the team during media chats to keeping an eye on the financial aspects. When it comes to teams, general managers are n charge of putting together a winning squad. This means they handle the recruitment process, work closely with coaches, and ensure support teams are in tip-top shape.

When it comes to players, general managers are the ones at the negotiation table, striking deals with players and their agents. But it’s not all business; they advise how players can make a name off the field, helping them with their promotional endeavors.

The minimum education requirement for this role is a degree in sports management, business administration, or a related field. Pursuing an online masters degree in sports administration can also help you pursue this career.

2: Coach

An athletics coach is like a mentor for athletes or teams, helping them improve their skills and excel in their chosen sport. They also provide instruction during practices, motivate players, and make real-time decisions during games. Moreover, they can work with athletes of all levels, from beginners to pros, in settings like high schools, colleges, or even the big leagues.

Their job is not just about training; it’s also about inspiring their team to give their all. Coaches closely monitor the competition and develop game plans to secure victories. They also make training routines, offer tips for effective practices, and ensure players are physically and mentally fit. In a nutshell, they’re the ones who help athletes reach their full potential, whether on the field, court, or track.

There is no strict educational requirement for becoming a coach. However, a bachelor’s degree in sports science, kinesiology, or a related field is preferred. Moreover, comprehensive knowledge of the sport, often gained through years of playing and coaching certifications, is necessary.

3: Athletic Director

Athletic directors manage the entire sports department in an educational institution. They manage public relations and oversee budgeting, equipment requirement and inventory, facilities management, and compliance with rules and regulations.

An athletic director requires strong interpersonal skills to collaborate with coaches, staff, and student-athletes to ensure a successful and balanced sports program that aligns with the goals and values of the educational institution.

A master’s degree in sports management, athletic administration, or a related field is essential to become an athletic director. Moreover, adequate or diverse experience in sports administration and leadership are also be integral for this role.

4: Event Coordinator

Event coordinators play a fundamental role in the smooth execution of sports events, whether local tournaments or international championships.

They handle logistics, coordinate with vendors, and manage the budgets of those events. Also, event coordinators work with people in the ticketing and security departments involved in the sports event. The role demands attention to detail, strong organizational skills, and the ability to work under pressure.

A bachelor’s degree in event management, hospitality, sports management, or a related field can pave the way for a career as an event coordinator in the sports industry.

5: Marketing Manager

A sports marketing manager creates and executes marketing strategies that promote sports teams, leagues, players, events, and stadiums. They collaborate with creative teams to design engaging campaigns, manage social media presence, and coordinate sponsorship agreements.

Marketing managers analyze market trends, consumer preferences, and competitor activities that enable them to enhance their strategies. The career demands strong communication skills for effective collaboration with various stakeholders and to ensure successful branding.

A bachelor’s or master’s degree in marketing, business administration, or a related field, alongside significant industry experience, can help you excel in this role.

6: Personal Trainer

Personal trainers work closely with athletes to develop fitness plans tailored to their goals and needs. Thus, they play an integral role in athlete conditioning and improving their performance.

Personal trainers assess athletes’ physical abilities, track progress, and adjust their routines. Moreover, they also guide them about their diet and lifestyle habits to enhance performance. Hence, they help athletes achieve their peak potential.

Sometimes, they’re part of a team, helping athletes bounce back from injuries stronger than ever.

They’re your go-to for personalized fitness, ensuring you’re on the right track to meet those goals, whether you’re an athlete or just someone looking to stay in shape.

To pursue this role, you must have a bachelor’s degree in kinesiology or a related field. In some cases, certification from a recognized organization, like the National Academy of Sports Medicine (NASM) or the American Council on Exercise (ACE), is required.


There are multiple career opportunities in the sports industry for sports enthusiasts. Besides becoming an athlete, you can choose to pursue the role of a general manager, coach, athletic director, or sports event coordinator. Similarly, you can choose roles such as personal trainers and sports medicine therapists that require you to work directly with athletes. Likewise, if you have a marketing background, you can pursue a sports marketing or media management career. Hence, you have an array of career options in the sports industry that you can choose according to your interests and skill set.

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