Does your content seem random and disconnected? Does it feel like it’s floating in space, detached from what people care about right now? Ground it in the calendar!
Connecting with holidays and trending topics makes content feel timely and exciting, attracting larger and more engaged audiences as the seasons change.
Being cautious about the content you share online is essential, but it’s equally important to understand how to engage with your audience. To enhance your account growth, consider using a specialized service. For instance, we found positive reviews about Influensly as a reliable TikTok growth service. Growing TikTok by Influensly could be a wise marketing decision to yield the desired outcome.
This article covers how to get more impact from your content through smart seasonal planning. Read on to start riding waves instead of watching from shore!
The Growing Importance of Seasonal Content
Seasonal surprises used to be rare in content. Audiences now have higher expectations, anticipating the inclusion of events, trends, and holidays in the content they consume. And they expect their content to be diverse and inclusive. In fact, for 42% of consumers, a brand’s commitment to diversity and inclusion plays a significant role in product consideration.
When a big movie lands, they want analysis and reactions. As back to school nears, useful advice articles strike a chord. During the holidays, gift guides and family tips really resonate with the audience.
Data shows seasonal content gets:
- 63% more backlinks – Other sites link more to timely stories
- 34% higher CTRs – Eye-catching relevance pulls clicks
- 28% more social shares – People spread currently vibey stuff
Raining real-time relevance on readers in sync with their mindset boosts all engagement metrics.
Leveraging Holidays in Your Content Strategy
To optimize your holiday content strategy, it’s essential to plan ahead using a blog content calendar.
Big events like the Super Bowl, Olympics, Halloween and Black Friday cause search spikes. Make posts about them a few weeks before they hit.
Dig into hot angles – don’t just use the plain name. Write stuff like “Spooky Makeup Tips” or “Toy Sale Predictions.” Give people ideas tuned to what they want to know.
Yearly holidays are also a chance to refresh old content. Update dated details in your evergreen Christmas, New Year’s, and Valentine’s guides.
Holiday articles that match a company do amazing:
- Get 30% more people engaged
- Double the clicks
- 60% more social shares
Home seller Wayfair scored big for Halloween 2022 with a hot Ouija board game campaign. It fits them perfectly. It drove over 300,000 reactions!
Smart holiday content brings awesome benefits.
Here Are 5 Tips to Rock Holidays
Get creative: Don’t do the same old tired holiday stuff. Brainstorm fun new ideas special for you.
Match interests: Customize holiday posts by where readers live, age, gender, and what they like.
Start early: Give your team lots of time to create awesome holiday articles and get the word out.
Personalize it: Craft holiday emails and social posts for higher open rates by speaking directly to readers.
Use humor: Entertain and delight when it fits your brand’s fun spirit.
If you put thought, planning, and creative smarts into it, holiday content succeeds big.
Riding the Waves of Industry Trends
Beyond mainstream holidays, ride breakout trends in your niche at the optimal moment. Launch relevant content while fascination peaks.
Monitor industry sites, influencer chatter, and news coverage to catch rising storylines. Analyze search tools for growing interest in specific themes.
Then quickly craft your take on trending topics before they fade, like:
- A viral product demo from a major company
- A new industry report with startling data
- Experts debating innovative approaches
Timeliness here leaves a big imprint compared to delayed me-too analysis. Establish your authority by presenting your perspective when interest is at its peak.
Quarterly Planning vs. Real-Time Adaptation
Successful seasonal content requires a balance between advance planning and the ability to adapt quickly to capture timely opportunities.
Start by compiling an annual content calendar. Slot major quarterly themes, industry events, or recurring yearly tie-ins. This grounds core direction.
But also remain nimble to ride trending waves in real-time. Keep placeholder capacity for urgently piggybacking on new developments that catch fire.
Plan quarterly content packages, but adapt to sprinkle in hot take articles before niche opportunities fade. Use rolling calendars with open slots to pounce on trends year-round.
Maximizing SEO & Social Media Reach
Seasonal content works extra magic when optimized for visibility across search and social sites.
Laser target keywords around trending events in headlines, meta descriptions and text. Maximize traffic potential from popular searches.
Write compelling social headlines personalized to platforms like “The Only TikTok Halloween Treats Worth Trying This Year.” Irresistible topical teasers boost shares.
Promote fresh content aggressively via email, influencers and ads. Capture peak demand around newsjacking opportunities before they turn stale. Wring all reach potential from timely stories.
Aligning Content with Sales and Promotions
Beyond attracting eyeballs, seasonal content strongly supports lead gen and promotions when fully linked up.
Product updates and releases often target seasonal windows for heavier buyer interest like pre-holidays or summer upgrades.
Create content that backs these launches. Spotlight-related features or promos in useful buying guides like “This Year’s Top Grills Under $200.”
Shareworthy deals in social posts when purchase interest spikes around events. Maximize seasonal buying urgency through content that sells.
Tracking Content ROI and Impact
Evaluate which seasonal strategies provide the highest return on investment when planning next year’s content calendar.
Pull Google Analytics reporting filtered by categories or tags. Chart views and engagement for holiday posts vs. evergreen vs trendjacking stories.
Review top conversion paths from seasonal email sends or social promotions. Clarify what observances and event alignments provide the juiciest returns based on performance data.
Pump up intensities for bigger content wins as seasons cycle annually.
Frequently Asked Questions
1: How much should we stray from our core topics to chase trends?
Stay near your expertise zone even when riding trends. Analyze industry news through your unique lens vs. pure reporting. Limit trendjacking content to 20-30% of volume.
2: What’s better – planning seasonal content way ahead or reacting quickly?
Balance planning core packages months out with nimbly surfing real-time trends. Reserve capacity for agile responses so calendars don’t get overpacked.
3: How often should evergreen content be refreshed?
Review evergreen guides once a quarter. Update details, stats, media elements, and examples to keep them feeling current and credible.
Final Thoughts
Readers crave content connected to timely events and trends year-round. Planning seasonal posts keeps audiences hooked versus going stale.
Relevance has become an expectation. Tap into holidays, industry news, and buying cycles through content attuned to what’s happening now.
The modern content calendar seamlessly blends evergreen and real-time reactive writing. Build seasonal site traffic surges while deepening bonds with readers through always-on usefulness.