How to Avoid E-Commerce Site Crashes on Popular Sale Days?


E-commerce has become an integral part of our lives these days. With the convenience of getting to shop online, people now eagerly rely on these websites to fulfill their shopping needs. But, what happens during those peak sale days when millions are crashing the website at the same time?

As an e-commerce site owner, the last thing you want is for the site to crash. Hence, preparing ahead to avoid ecommerce website crash is a necessity. If you are wondering how we have all the tips.

This article will walk you through the best ways to avoid e-commerce site crashes during popular sale days.

1; Prepare in advance

The most important factor to prioritize is to expect a crash to happen and prepare things accordingly. If you leave it to the last minute and expect things to fix itself after the crash, you are in for a hefty loss.

This is one of the reasons why you need to ensure that the website is fully equipped to handle the increased traffic. Some tips to prepare for the big sale days include:

  • Upgrading the server capacity
  • Optimizing the website’s code
  • Using CDNs

Implementing these tips before the sale goes live is a great way to navigate through the worst possible scenario.

2: Simplify the website design

When you are hosting a sale day on your website, you want your potential customers to choose a product they wish to buy, put it in the cart, and make the purchase. You want to make the customer journey simple and streamlined.

Hence, you must simplify the website design. Instead of overcomplicating things, you have to simplify the website design so that the customer isn’t confused about what to do and where to find the items they need.

3: Optimize the images and content

If you expect a hefty traffic load on your website during the sale days, you must find ways to optimize the website’s page loading speed.

The only way you can make that happen is by optimizing the images and the content that’s displayed on the website. Instead of having larger images, compress the images and shorten the content. This will improve the website’s efficiency, allowing the website pages to load more smoothly. This tip particularly comes in handy for mobile users with slower internet.

4: Use caching

Caching can significantly improve load times. Implement browser caching, which stores static files on the user’s device, reducing the need to re-download them each time they visit your site.

Another tip that can come in handy for you is to implement server-side caching. We’d recommend that you get a professional developer to look over these tips before the massive sale day arrives.

5: Monitor your site performance

Before the sale day, it is also essential that you monitor the website’s performance for at least one week before the actual day of the sale. This might seem boring and monotonous but monitoring it for a week will give you an idea as to what you need to change and improve to better optimize the website’s performance.

When you detect the issues early, it becomes a lot easier for you to implement a relevant fix before it becomes too challenging when the sale is live.


Sale days are one of the most crucial for e-commerce platforms. If you have been wondering how to get started with them, we have sorted out some of the most important tips you can implement to minimize the risks and optimize the website’s performance. With the right approach, you shouldn’t have to worry about your customers not having a seamless shopping experience.

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