A hush-hush guide to composing a cover letter

cover letter
cover letter

A cover letter is a job seeker’s first opportunity to make a stunning impression on a potential employer, as it is often the only thing an employer will read before deciding whether or not to interview a candidate.

This article sheds light on what a cover letter is, its format and structure, and what steps you need to take to design a striking and good-looking CL.

Defining a cover letter

A cover letter is a formal paper sent along with your resume when applying for a job. The document’s primary purpose is to introduce yourself to the employer and explain why you are qualified for the position. An impeccable CL should be well-written and free of grammar and spelling errors. It should also be tailored to the specific position you are applying for and include information about your abilities and experience.

Things to include

When writing a CL, you should include several pieces of information, including skills and experience relevant to the job. You should also customize each document to the specific job you are applying for since many positions require recording unique videos describing candidates’ personal experiences and skills. VistaCreate will come in handy should you be asked to create such a clip, allowing you to edit or resize video online.


Regarding the format of your CL, there is no one right way to do it. However, there are a few things you should keep in mind:

  1. Use a standard font such as Times New Roman or Arial.
  2. Use 1-inch margins all the way around.
  3. Use double spacing between sections.
  4. Include your contact information at the top of the CL.

Examples of good cover letters:

To Whom It May Concern,

I am writing to apply for the marketing manager position at XYZ Company. I am a qualified candidate for this position because I have a bachelor’s degree in marketing and three years of experience working in the marketing area.

Dear hiring manager,

I am writing to apply for the customer service representative position at XYZ Company. I am a pertinent applicant for this position because I have two years of experience in customer service and excellent communication skills. Attached in this mail, you will find a list of documents proving my field expertise. Should you have any follow-up questions regarding my experience, I will be honored to answer them thoroughly.

Examples of clumsy cover letters:


I’m applying for the job of a customer service representative. I have experience in customer service, and I’m a people person, so I think I would be good at the job.

To whom it may concern,

I want to apply for the job of sales associate. I am a hard worker, and I have a lot of energy. I am ready to discuss the salary right away. Hit me up!

Tips for writing a cover letter

Tips for writing a cover letter
Tips for writing a cover letter

Use the following tips to fuel your writing and compose a good CL:

  1. When highlighting your relevant skills, experience, and qualifications for the place you are applying for, be sure to use specific examples and language. For instance, if you are targeting a customer service representative position, mention your experience managing client inquiries and complaints.
  2. Proofreading your cover letter is essential to ensuring that you come across as expert and detail-oriented. Take the time to review your letter for any errors before sending it off.
  3. Tailoring your CL to each application will demonstrate your interest in and dedication to that particular position. Start by researching the company and customize your letter to fit their needs and requirements.
  4. Using a courteous and professional tone throughout your cover letter will show that you are a mature and reliable candidate. Avoid slang or overly familiar language, and stick to a more formal manner.
  5. Keep your CL compressed by focusing on only the most pertinent information for the job you are applying for. Brevity is critical in such documents; get to the point quickly and avoid unnecessary details.

Three mistakes to avoid at all costs

Errors are common in CL writing; the better you are aware of them, the more polished the piece you’ll manage to compose. Here are some typical blunders to eschew:

  1. Many job seekers don’t sell themselves enough in their cover letters. To stand out, you need to focus on what you can offer the employer rather than simply stating your qualifications. Try to highlight specific examples of times when you’ve excelled in your field, and be sure to show how your prowess will benefit the brand.
  2. Another common mistake is focusing on what you want from the job rather than what the employer is looking for. Your CL should be about the employer and what they need, not what you want from the position. Be sure to focus on how you can help the company achieve its goals and avoid discussing your own goals or desires.
  3. Finally, many job seekers simply regurgitate their resume in their CL. It is a huge mistake! Your piece should be an opportunity to expand on your abilities and sell yourself to the hirer. Avoid repeating information from your resume verbatim, and use this space to highlight why you’re the perfect candidate.

Now that you know how to write a CL, it’s time to get out and start! Remember to be clear, concise, and honest in your letter, and always tailor it to the specific job. With a little practice, you’ll be writing cover letters like a pro in no time.

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